It’s getting close. The decision on editing and printing, it’s getting close. And here I am, like a driver on a grimy road, oh so close to getting bogged down in the mud and the mess.
It’s not that there aren’t enough choices, it’s that there are too many. Do I use an editor and printer who are local? Should I go with PODs like Lulu, iUniverse or Createspace? Lulu wants six bucks per copy and Createspace four-fifty. But Lulu offers editing and design while Createspace doesn’t. Can you picture the mud and muck slowly starting to rise?
And why? All because of what I’ll call ‘the optimal decision’. Whenever it’s decision time, I find myself lost in the details–running Excel spreadsheets and over-analyzing every last factor and scenario.
And that’s when I remind myself that it’s not really about the decision, but rather the psychology of the decision. You see? It’s not about making the right choice, it’s about being satisfied about the choice I made. Let me put it another way; once I filter out the obvious egregious examples, they’re all right choices. Ever bought a car while your like-minded neighbor bought the model you eschewed? You’re pretty sure you made the right choice. And your neighbor? Hell she’s pretty sure she made the right choice too. It’s about the psychology and not the choice. And that especially holds true whether you perceive yourself as someone who usually makes the right choice (which I do) or someone who inevitably makes the wrong one (which I don’t). It’s the psychology, that’s all.
So here’s maybe what I’ll do. Go next door. Ask my neighbor.
