Every word is true.
In the title, I mean.
Every word there is true.
Yet, many are left doubtful,
Skeptical.
Suspicious too.
Business owners, financial professionals and Type-A go-getters tell me again and again;
“It’s always about the money.”
To which I reply, “It never is.”
Sometimes, a debate ensues—a tiff unfolds.
“Waddya mean?”
“You don’t know what you’re talking about!”
It’s hardly worth it; a contretemps with those Type-A, hard-nosed, types…
Have you ever come across an individual (or a business) always broke?
I have.
In a past life (as a financial advisor to business owners), my task was to guide individuals (and businesses) past that cash-poor stage.
To implement budgets; monitor cash balances; set up bank loans.
That was my job.
It hardly helped.
So many—too many—found their way back to impoverishment.
“How is it?” I wondered,
“That no matter how hard we scrutinize numbers—how meticulously we plan expenditures—too many clients return to their “help me, I’m broke” state?”
Undaunted, I’d try again. Climb the slippery slope.
And slide back down again.
It was only later that I discovered what I’ve already told you.
It’s not about money.
It never is, in fact.
When a pattern of repeated, never-ending, fiscal train wrecks occurs—over and over again.
It’s never about the money.
It’s about the discernment of money.
I discovered something else too.
Nothing is ever the way it appears.
Or, as I prefer reciting it,
“It’s not about what it’s about.”
Hopeful lovers repeatedly barrelling into doomed relationships.
Ex-smokers repeatedly finding a lit ciggie wedged between stained fingers
Wannabe exercisers repeatedly promising, “Tomorrow, for sure.”
It’s not about any of those.
It’s about something else.
Always something else.
It’s in the book (my book).
Available now.
An obvious plug.
That’s what this paragraph’s about.
