The book’s in stock, at Novel Idea in Kingston.
Lookit, I know I sound like a kid on Christmas morning.
I also know my excitement might be frowned upon—might be conceived as the mark of an unprofessional writer—all this carrying on, just because another bookstore is stocking my novel.
But, you know what?
It is exciting news—to me.
It’s exciting to know that bookstores like Novel Idea are dedicating a slice of much-coveted shelf space to this new author (even if he doesn’t sound professional).
(Attention! Rant advisory in effect! Proceed with Caution)
Besides, aren’t you, like me, a bit jaded with that “P” word—Professional?
Don’t you find, in business, there’s too much of a near-robotic, unimaginative preponderance for professionalism? As though all one has to do get your business is to play up their credentials?
Do you, like me, sometime wish business owners would soften their focus on professionalism and, instead, tap into another “P” word?
Do you get what I mean?
Announce your credentials, yes.
Establish them early in the game—early in the relationship.
But don’t dwell on them. Don’t make that your competitive advantage.
You’re supposed to be a professional!
Whatever your métier—whatever service you offer your “buying public”—it’s a given, one would think, that you’re skilled at it. That you’re knowledgeable and expert at it.
That you’re a professional.
Think about it, would see your dentist, your financial advisor, your mechanic if they weren’t pros?
I say, eighty-six your fix on professionalism—tone it down (it’s right there, on your business card anyway, isn’t it?).
And give me passion!
Give me joie de vivre!
Show me you love what you do.
Inspire me. Move me. Excite me.
Make me want to do business with you.
(Attention! End of rant advisory. Proceed normally)
As I want you to do business with me.
Which you now can, by the way,
At Novel Idea.
They’ve got my book.
You can walk in, right now, buy a copy.
And I’m thrilled over it.
Ideas? Suggestions? Questions? Please leave a comment.