I love this.
I love it because it pushes all the right buttons.
And I love it because it confirms, yet again, that the playing field is evolving.
I told you you didn’t want customers
I encouraged you to listen to your heart and to pursue passion.
And I wrote about business and social responsibility.
Now I’ll let someone else do the talking.
Recently, Entrepreneur.com interviewed Yvon Chouinard a reluctant business owner who describes himself as a juvenile delinquent.
Yvon Chouinard never subscribed to textbook business practices,
He’s done things his own way,
He’s cut against the grain,
He’s been laughed at.
He’s been lectured.
And he’s been warned,
That his business decisions were self-destructive.
Yvon Chouinard ignored his detractors.
And he now sits at the helm of a successful business,
A business with sales of 340 million dollars,
A business you might have head of,
A business called Patagonia
I’ve been a Patagonia fan since the 1980′s
And I’ve admired Yvon Chouinard ever since reading his book, Let my People go Surfing
His persona and determination have inspired me to keep going—to keep telling everyone,
That there’s a better way to run a business,
A better way to manage a team, to view our careers.
And a better way to live our lives.
A way that I call The Net Present Value of Life
Listen, read the interview,
Read what Yvon Chouinard has to say about customers, and employees, and social responsibility.
Then ask yourself,
If he runs his business this way,
Why don’t I?
Ideas? Suggestions? Questions? Please leave a comment.
