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	<title>The DiLauro Dossiers &#187; Publishing</title>
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	<link>http://michaeldilauro.ca</link>
	<description>Tales from a life of counting money</description>
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		<title>The view from there</title>
		<link>http://michaeldilauro.ca/2009/10/20/the-view-from-there/</link>
		<comments>http://michaeldilauro.ca/2009/10/20/the-view-from-there/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 21:28:58 +0000</pubDate>
		<dc:creator>Michael Di Lauro</dc:creator>
				<category><![CDATA[The writing process]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Why writers write]]></category>

		<guid isPermaLink="false">http://michaeldilauro.ca/?p=374</guid>
		<description><![CDATA[Those who know me know I love Italy. The people, the atmosphere, the vistas, the food, the wine, the caffè cappucino, lungo, macchiato. I love it all. On my last trip, though—the one I got back from but two weeks ago—I discovered something entirely new to love. Before leaving for my all-too-brief Italian adventure, my [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Those who know me know I love Italy. The people, the atmosphere, the vistas, the food, the wine, the caff<span style="font: 14.0px 'Lucida Grande';">è</span> <em>cappucino,</em> <em>lungo,</em> <em>macchiato. </em>I love it all.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">On my last trip, though—the one I got back from but two weeks ago—I discovered something entirely new to love.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Before leaving for my all-too-brief Italian adventure, my editor asked me to prepare some ancillary stuff—pages of addenda, acknowledgements and references that I described in a prior post called <a href="http://michaeldilauro.ca/?p=352"><em>The view from here</em></a><em>.</em></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Eager to get to it, I imagined having time, during my travels, to get some ideas down. What I didn’t relish though was the thought of dragging a computer along, nor was I keen about writing for hours on my mobile phone’s diminutive screen. The solution? An old fashioned one of ballpoint pens and a notebook—the kind made from paper and cardboard (screen and keyboard definitely not included).</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima; min-height: 17.0px;">
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<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima; min-height: 17.0px;"><img class="aligncenter size-medium wp-image-385" title="P9182450" src="http://michaeldilauro.ca/wp-content/uploads/2009/10/P91824502-300x225.jpg" alt="P9182450" width="300" height="225" /></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Let’s face it, I’m old enough to remember an epoch when no one had computers. But that was  decades ago, and I now approached the thought of writing on paper—no built-in formatting? No editing tools? No spell-checker or thesaurus? How prehistoric!—with some trepidation.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">And yet, as it turned, out, writing on paper was a kind of cool, retro experience, like listening to <em>Aqualung</em> on vinyl.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Or&#8230; Perhaps it wasn’t so much <em>how I was writing</em> as it was <em>where I was writing. </em></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;"><em> </em>What I mean is, how could low-rent writing tools in any way temper breathtaking million-dollar views?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;"><img style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="P9152269" src="http://michaeldilauro.ca/wp-content/uploads/2009/10/P9152269-300x225.jpg" alt="P9152269" width="300" height="225" /></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima; min-height: 17.0px;">Hard to grumble about anything when sitting there, right?</p>
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<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Being an early riser, it took me no time to settle into an easy routine of writing first thing in the morning, usually from that balcony overlooking the bay of Naples and the historic town of Sorrento.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">The crisp breezy winds, the fragrant air, the melodic intonation of the Italian language and, of course, that incredible view—what a view!—inspired me, every morning, to scratch away with my ballpoint pen until a pronounced blister appeared on my middle finger (yeah, I hold my pen kinda funny).</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">But that didn&#8217;t deter me either.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Because I knew another inspiration awaited me.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">After putting in my hour or two, an easy stroll to the hotel’s dining room rewarded me with breakfast of <em>un caff</em><span style="font: 14.0px 'Lucida Grande';"><em>è</em></span><em> e</em> <em>cornetto, </em>and basket upon basket of fresh delectable fruit.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Is there a better way to start the day?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Or end it, for that matter.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Because, I’d finish the day off pretty much the way it had begun; sitting, late at night, savouring, and recording to memory, the sights and sounds of that magical experience.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;"><img class="aligncenter size-medium wp-image-388" title="P9132162" src="http://michaeldilauro.ca/wp-content/uploads/2009/10/P91321621-300x225.jpg" alt="P9132162" width="300" height="225" /></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima; min-height: 17.0px;">Ah, Italy. The perfect place for lovers of history, romanticism, <em>la dolce vita</em> and, as I recently discovered, writing.</p>
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		<title>The view from here</title>
		<link>http://michaeldilauro.ca/2009/10/01/the-view-from-here/</link>
		<comments>http://michaeldilauro.ca/2009/10/01/the-view-from-here/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:03:35 +0000</pubDate>
		<dc:creator>Michael Di Lauro</dc:creator>
				<category><![CDATA[Printing & publishing]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://michaeldilauro.ca/?p=352</guid>
		<description><![CDATA[Now might just be right for an update. A brief one. I’m back from holidays, I had a wonderful time, it was great to be away, and, in truth, it’s even better to be back. Since my return, Jane (my editor) has kept me hopping working on what I’ll call the book’s add-ons. You know [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Now might just be right for an update. A brief one.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">I’m back from holidays, I had a wonderful time, it was great to be away, and, in truth, it’s even better to be back.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Since my return, Jane (my editor) has kept me hopping working on what I’ll call the book’s add-ons.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">You know what I mean, right? The acknowledgements, bios, references, back-cover blurb—you know that kind of stuff.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">In some ways, I find preparing all of that even harder than writing a book. I mean, have you ever tried putting together a compelling, eye-catching synopsis? Pretty difficult—isn’t it?—having to encapsulate a 300-page document into a few riveting , memorable paragraphs.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">And so, the good news—at least for me—is that the add-ons are done (I just finished them today). The next step, per Jane, is design, and I’m not sure myself how involved I’ll be in that department; being a rookie at this book publishing thing, I’m finding the whole process to be an interesting—not to mention, fun—learning experience.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">Oh, and for those of you anticipating the book’s release (well, including my mom, there might be one of you), I have news on that front too. The publisher’s told me he wants to avoid being anywhere near the Christmas season and is thus slotting it in for February 2010. That makes it—what?—a scant four months away, right?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-align: justify; text-indent: 28.0px; font: 14.0px Optima;">So stay tuned ‘cause I’ve got a bunch of other stuff to tell you over these next four months. I may have been on holiday, but you know, I kept myself busy—writing stuff down.</p>
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		<item>
		<title>a BIG thank you</title>
		<link>http://michaeldilauro.ca/2009/09/09/a-big-thank-you/</link>
		<comments>http://michaeldilauro.ca/2009/09/09/a-big-thank-you/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 01:39:24 +0000</pubDate>
		<dc:creator>Michael Di Lauro</dc:creator>
				<category><![CDATA[The writing process]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Songs]]></category>

		<guid isPermaLink="false">http://michaeldilauro.ca/?p=345</guid>
		<description><![CDATA[I don’t want to water down this post’s intent. Ramble on, get too wordy—that kind of stuff. I don’t want to do that. All I want is to offer up a BIG THANK YOU to Daniel Peters of Hal-Leonard Corporation. At Hal-Leonard, Daniel represents song composers and publishers, and he administers the rights for lyrics [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">I don’t want to water down this post’s intent.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Ramble on, get too wordy—that kind of stuff.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">I don’t want to do that.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">All I want is to offer up a BIG THANK YOU to Daniel Peters of Hal-Leonard Corporation.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">At Hal-Leonard, Daniel represents song composers and publishers, and he administers the rights for lyrics reprints. I contacted Daniel in February for permission to use certain song lyrics in my book. His response was immediate, efficient and, best of all, positive.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">One of those “Sure we can do that,” type of responses.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Over the ensuing months, I became, let’s say, a little frustrated with the delays and complexity associated with obtaining permissions from other publishers. It was then that Daniel showed his professionalism—not to mention, for someone so detached from my writing project, his enthusiasm. He suggested catalogs I might want to browse, he outlined some of the composers and publishers his firm represented, and he offered his thoughts about the likelihood of obtaining lyrics permission for the songs I had in mind.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">All to say, not only did he save me time and frustration but, by pointing me in the right direction, Daniel helped me select compositions that were more <em>simpatico </em>to the book’s premise.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Now, that’s what I call <em>above and beyond.</em></p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">And so, once again, with gusto, thank you Daniel. You, sir, are the man.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima; min-height: 15.0px;">________________________________________________________</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima; min-height: 15.0px;">
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima; min-height: 15.0px;">I’m leaving town tomorrow and will be out and about, with neither cellphone nor computer, until September 24th. Unless I come across a web-enabled machine during my travels, you’ll see no update on this blog ‘till I’m back.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">In the meantime, thanks for reading my posts. I truly appreciate it.</p>
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		<title>Another step closer</title>
		<link>http://michaeldilauro.ca/2009/08/31/another-step-closer/</link>
		<comments>http://michaeldilauro.ca/2009/08/31/another-step-closer/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 13:06:25 +0000</pubDate>
		<dc:creator>Michael Di Lauro</dc:creator>
				<category><![CDATA[The writing process]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://michaeldilauro.ca/?p=320</guid>
		<description><![CDATA[It’s kind of like building a house. A book, I mean. Publishing a book is like building a house. When I was writing The Net Present Value of Life, it was a lonely and solitary existence. There was me, and there was my computer screen. And there was no need for anything, or anyone, else. [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">It’s kind of like building a house.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">A book, I mean.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Publishing a book is like building a house.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">When I was writing <em>The Net Present Value of Life</em>, it was a lonely and solitary existence. There was me, and there was my computer screen. And there was no need for anything, or anyone, else.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Publishing a book, though. That’s different.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">That takes people—an actual team of people, I suppose.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">And now, so contrary to the solitary experience I described earlier, I find myself working with those other people, each one an expert interested in one thing; the production of a completed item, an item called a novel.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Wait a minute, maybe a book’s not like a house at all. Maybe it’s more like a manufacturing process.  A process that saw me provide the raw materials, that I then gave to others, who are now providing—you know—other stuff.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">There’s publishing, there’s design, there’s promotion, there’s legal—and I guess later on, there will be printing and distribution and sales and… uh, I don’t know what else, actually.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Exotic travel and fancy meals maybe? Hmm, that would be nice…</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">For now though, I’d like to tell you about one person who has been helping me develop this production object of mine—this unit, this inventory item, this SKU. This thing called my novel.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Her name is Jane and she’s my editor. We’ve been working together for over a month, and, just two days ago, Jane sent me her final edits.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">It was a weird feeling, getting those last few chapters. To be honest, while there may have been some excitement, there was a scary feeling there too. I don’t know if it was scary because the book was that much closer to public scrutiny (scary enough of a thought, isn’t it?). Or maybe it was scary because, after almost three years of writing and revising and tinkering and tweaking, it was now time to, as they say, put it to bed.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Whatever.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Want I want to relate, though, is that Jane’s editing (which I was worried about, to be honest) has brought out.. Oh, let me put it this way. If I had a restaurant and Jane were a chef, then the book would be a meal. And what Jane has done is expose hidden flavours and textures, and lingering tastes on the palette.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">Good stuff. All of it good stuff.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">So, as the book moves along the manufacturing process, it will soon leave Jane’s wonderful care (once I get my butt in gear and comment on Jane’s final edits), and it will move on to someone else.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">And, before it does that, all that’s left to say is, thank you Jane, a million times over.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 14.0px Optima;">It really couldn’t have been in better hands.</p>
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		<title>Innovation in action</title>
		<link>http://michaeldilauro.ca/2009/08/20/innovation-in-action/</link>
		<comments>http://michaeldilauro.ca/2009/08/20/innovation-in-action/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 00:20:14 +0000</pubDate>
		<dc:creator>Michael Di Lauro</dc:creator>
				<category><![CDATA[The writing process]]></category>
		<category><![CDATA[How to Get fans]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://michaeldilauro.ca/?p=310</guid>
		<description><![CDATA[I’m going to pause my regular programming to tell you about Keith Blount. You may not know Keith, and—guess what?—neither do I. But I love what he’s done. Keith has created a software application called Scrivener, which is, sort of, an amalgam of a word processor and a project management tool. Why is that important? [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">I’m going to pause my regular programming to tell you about Keith Blount. You may not know Keith, and—guess what?—neither do I.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">But I love what he’s done.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Keith has created a software application called Scrivener, which is, sort of, an amalgam of a word processor and a project management tool.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Why is that important?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Because I used Microsoft Word to write <em>The Net Present Value of Life </em>and, as I was writing it, a few things came to mind.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">The first was, no one writes a novel chronologically. At least I didn’t. No, the  fact is I jumped around a lot, writing a chapter that gave me an idea for another chapter. I’d then create a draft, based on that idea, that I’d later squeeze in somewhere between the book’s beginning and end.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Did I mention revisions?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">I often made changes in one part of the manuscript (keeping a backup of the original file, in case I changed my mind), only to find, soon after, that my changes impacted on a later chapter that I had written much earlier.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Confused? Well, so was I, all because it really wasn’t an efficient way to work. Even worse, it was a process rife with minefields—I was always afraid, as I searched and edited blocks of text, that I’d delete, unnoticed, some crucial dialog, some character development, or something else entirely.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Which is why I kept backups. Lots and lots of backups.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">The other thing I noticed? I was accumulating a big pile of supporting files containing research, weblinks, story-development ideas, statistical information, outlines, notions, mindless ramblings, and the occasional grocery list.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">I kept backups of all that too.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">It was, at times, hard to manage. And, as I look back, I’m puzzled that I never wondered whether there was a better way.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Which is why I’m thrilled to have, only recently, discovered exactly that—<em>a better way</em>. Scrivener truly is a one-stop, no-fuss-no-muss software application devoted to one simple task—writing.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Not only am I over the moon about Scrivener, but I’m equally impressed by <em>Literature &amp; Latte, </em>the company that publishes it.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">First off, let’s face it, <em>Literature &amp; Latte </em>is an intriguing name for a software company. Turns out that Keith chose that name because he always wanted a bookshop/cafe. Hey! I love coffee. And I love books too. You see? A connection…</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">But that’s not the real reason I’m intrigued by the company.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">What intrigues me (and what I identify with) is their history, and their philosophy.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">The company’s history is right there, on their website. As it happens, Keith was (is) a writer who (like me) wasn’t thrilled with the available crop of word processors. Unlike me, though, he did something about it. He created Scrivener.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Now that’s what I call innovation in action.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">As regards philosophy, they programmed Scrivener to work on Macs. Not Windows, just Macs. Why? Because the folk that work at <em>Literature &amp; Latte </em>(both of them) prefer Macs. That’s it. No other reason. They like Macs.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Now how refreshing is that? A company creating something because that’s what they felt like creating? And not because some business metric like ROI (return on investment) or market capitalization suggested they do it. And certainly not because some focus group, or strategic-planning consultant, or leading-edge indicator implied that’s what they should be doing.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">Then there’s the price point, which is much too reasonable—a steal in fact. Why is Scrivener priced so low? Because, as stated on their website, they “didn’t want to price out struggling writers.”</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">C’mon, how can you not be a fan of such a company?</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">There you have it. Scrivener. I’m a fan and I bet you will be too. So go ahead and try it. Right now.</p>
<p style="margin: 8.0px 0.0px 0.0px 0.0px; text-indent: 28.0px; font: 13.0px Optima;">But remember, you’ll need a Mac. Now how great is that?</p>
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